Mid Atlantic Construction
The Ask. MidAtlantic Construction recognized that their website needed more than minor updates—it was time for a full overhaul. The original site, which we designed a decade ago, had served them well, but as the business expanded and client expectations evolved, they needed a digital presence that kept pace. Their new website had to reflect the modern quality of their work while also effectively attracting inquiries from potential clients.
Role. UX Lead.
01. Building a Bold Digital Presence
While the original site was clean and functional, it lacked depth—featuring static layouts, minimal motion, and a restrained color palette. Though it served its purpose, it no longer reflected the energy and growth of the company.
The new website takes a bold leap forward. Vibrant orange line art, dynamic animations, and custom graphic elements inspired by the “M” in their logo work together to bring the site to life. By blending modern aesthetics with enhanced functionality, the redesigned website delivers a fresh, engaging, and distinctly MidAtlantic experience.
02. A Fresh Vision, Built on Strong Foundations
Our goal was to revitalize the website while preserving MidAtlantic Construction’s brand identity. The first step was redefining the visual design. The new site is sleek, modern, and dynamic, featuring bold typography and a carefully curated color palette that highlights the company’s expertise and professionalism. To enhance engagement, we incorporated motion and graphic elements throughout, adding subtle animations and smooth transitions that create a sense of energy. These dynamic touches naturally guide users through the site, directing attention to key areas like the portfolio and contact options.
03. Designed for a Mobile-First World
A seamless mobile experience was a top priority for the new MidAtlantic website, ensuring accessibility and ease of use across all devices—especially smartphones. In an industry where teams are constantly on the move, a mobile-optimized site allows employees and clients to quickly find essential information, from contact details to project updates and service offerings. Prospective clients, partners, and job seekers often browse on the go, making intuitive navigation, fast load times, and clear readability critical. Additionally, a mobile-friendly design enhances search engine rankings, increasing visibility and driving more traffic.
04. Crafting a Smooth and Intuitive Experience
User experience was at the forefront of the redesign. With intuitive navigation and a fully responsive design, the new website delivers a seamless experience across all devices, allowing potential clients to explore, learn, and connect with ease. Strategically placed calls to action and redesigned contact forms simplify the outreach process, effortlessly converting interest into inquiries.
05. Highlighting Excellence, One Project at a Time
The revamped portfolio section showcases MidAtlantic's outstanding work through striking visuals and detailed project narratives. High-quality imagery and engaging descriptions bring each project to life, while intuitive navigation enables visitors to filter and explore the projects most relevant to them effortlessly.