Worked with Akers Strength + Performance in Kennett Square, PA to do a full rebrand with social directions, merch, signage, and future aesthetics for the gym.

Started with moodboarding to get a feel for what tone they were looking to settle into, the target audience that the gym was looking to attract, as well as potentially how they’d like to position themselves socially. Through discovery, we found that the primary audience was the high school athlete looking to pursue collegiate level sports and conditioning, and decided that directions A & B were aligning the most with what they were envisioning. Scroll through to see the full moodboard mockups, possible directions presented to the client, then the final brand set.